diff --git a/Makefile b/Makefile
index 1c62dab5f7..7ca2e933a6 100644
--- a/Makefile
+++ b/Makefile
@@ -2,6 +2,7 @@ PYTHON ?= python3.9
 OFFICIAL ?= no
 NODE ?= node
 NPM_BIN ?= npm
+KIND_BIN ?= $(shell which kind)
 CHROMIUM_BIN=/tmp/chrome-linux/chrome
 GIT_BRANCH ?= $(shell git rev-parse --abbrev-ref HEAD)
 MANAGEMENT_COMMAND ?= awx-manage
@@ -582,6 +583,9 @@ awx-kube-build: Dockerfile
 		--build-arg HEADLESS=$(HEADLESS) \
 		-t $(DEV_DOCKER_TAG_BASE)/awx:$(COMPOSE_TAG) .
 
+kind-dev-load: awx-kube-dev-build
+	$(KIND_BIN) load docker-image $(DEV_DOCKER_TAG_BASE)/awx_kube_devel:$(COMPOSE_TAG)
+
 # Translation TASKS
 # --------------------------------------